Over the past 15 years, I have channeled my passion for visual storytelling, brand building, and campaign development into leading high-performing design teams.
My career spans advertising, non-profit, e-commerce, retail, and technology—but one constant remains: the most impactful creative comes from a collaborative, trusting environment where people feel empowered to do their best work.
At Balsam Brands, I have driven incremental revenue growth by evolving the creative process: streamlining workflows, refining brand storytelling, and aligning design strategy with business goals. I have also applied my expertise at Accenture, crafting concept-driven sales and marketing collateral for Fortune 100 clients, and worked in-house with lifestyle brands including Yelp, Shutterfly, Ghirardelli Chocolate Company, and Williams-Sonoma.
I am passionate about utilizing generative AI in my work for ideation, concept exploration, and visual experimentation—blending technology with human insight to push creative boundaries while maintaining an authentic voice. As a creative director and mentor, I support emerging talent, encouraging curiosity, experimentation, and growth.
I live in San Francisco with my husband Ted and our dog Matilda.
In his free time, he can often be found exploring the galleries of SFMoMA, searching for the newest restaurant to try, or flipping cards around the city.
To contact me, feel free to email me at nickajacobs@gmail.com