The Haptic Tarot
AI Image Prompting, Design, Production, Photography, Copywriting, Marketing
The Haptic Tarot is a contemporary Tarot deck built around texture, contrast, and visual depth. The project began as an exploration of how traditional archetypes could be reinterpreted through a more tactile and dimensional visual language, creating a deck that feels intentional both in concept and in hand.
I conceived, designed, and produced the deck independently, overseeing every aspect of its development from concept and illustration to packaging, messaging, and launch strategy. A key part of the creative process involved integrating generative AI as a collaborative tool. Rather than replacing traditional art direction, AI was used to accelerate ideation, test visual directions, and expand compositional possibilities. Each image was carefully refined, composited, and art directed to ensure cohesion, symbolism, and narrative integrity across the full 78-card system.
The result is a deck that merges emerging technology with disciplined design craft. Through strategic positioning and community-led storytelling, The Haptic Tarot established a distinct visual presence in the contemporary tarot space and evolved into a commercially successful, widely recognized release.
“Inspired by the masterpieces of early Renaissance Flemish artist Jan van Eyck, The Haptic Tarot offers a sensorial approach to tarot where hands become the primary language of intuition and meaning.”
— U.S. GAMES SYSTEMS
“It was really worth the wait. As a Belgian, I studied the artist. But how you blended his art with this deck, using only the hands and the symbolism of tarot.”
— CUSTOMER REVIEW
