Tiny Prints Holiday Campaign

Fourth quarter represents the most significant revenue period for Tiny Prints, requiring a campaign that could drive performance while differentiating the brand in a highly saturated holiday stationery market.

The Creative team partnered closely with Marketing to define a strategic platform rooted in Tiny Prints’ authority in premium, customizable stationery. Rather than competing on price or volume, the campaign emphasized craftsmanship, texture, personalization, and elevated design, reinforcing the brand’s position as a category leader in quality and self-expression.

I led the visual direction and creative execution of the campaign, ensuring the strategic positioning translated into a cohesive and compelling system. The resulting framework extended across the 2018 holiday catalog, homepage experiences, social media, and additional marketing channels, delivering consistency during the brand’s most commercially critical season while strengthening long-term brand equity.