Balsam Hill Fall Campaign
Campaign Development, Photo Art Direction, Design
October marks the strategic launch of Balsam Hill’s holiday season, with a clear objective to pull demand forward while deepening brand education across global markets.
Grounded in the seasonal concept of Autumn Abundance, the campaign reframed early planning as celebration. Drawing from themes of warmth, vibrancy, and lasting memories, the work balanced emotional storytelling with strategic clarity, inviting customers to step into the richness of the season while preparing ahead.
Anchored in the pillars Why Balsam Hill, A Tree for You, and Holiday Experts, the framework reinforced realism, craftsmanship, sustainability, and convenience as key differentiators. The result was a globally aligned brand system that connected inspiration with action and set the tone for peak season.
